4Rooks GTM Strategy
Joint workspace. Anything here is the current shared truth. Markus, drop inputs and decisions on the inputs page.
90-day targets
Due 2026-08-05
2 lighthouse customers
Signed pilot ≥ €100k, named or under reference rights.
Due 2026-08-05
International expansion plan accepted
Target geos, entry model, partnerships, regulatory, budget.
Due 2026-06-05
Automated research function live
Weekly pulse + monthly overview + USP recommendations.
Decisions pending Markus
Decisions pending Markus
These need your input before Florian can move forward.
- Success metrics for the 10% — confirm written definition of "results" (lighthouse pilot ≥ €100k, signed assessment, investment-round trigger). See
00_engagement/scope_and_anti_creep.md. - Engagement comms channel — email, Slack, or other? Default response SLA is best-effort within 1 business day.
- Sales handover owner — who at 4Rooks owns customer relationships when a pilot lands?
- Architecture & migration assessment pricing anchor — suggested €15-25k. Confirm or revise.
- Open USP questions — product vs platform-engagement model · open-source component yes/no · smallest paid commitment visible on the site? See
04_research_function/positioning_usp/positioning_recommendations_v1.md. - SMTP credentials for the dashboard — IONOS mail or Resend?
- VPS reverse proxy in use — Caddy / nginx / Traefik (so we can write the right config block).
Recently updated
- 90-day roadmap (2026-05-05 → 2026-08-05)02_gtm_strategy/90_day_roadmap · 2026-05-05
- Lighthouse pipeline tracker05_lighthouse_customers/pipeline/pipeline_tracker · 2026-05-05
- Value attribution07_ops/value_attribution/value_attribution · 2026-05-05
- Scope of work & anti-scope-creep guardrails00_engagement/scope_and_anti_creep · 2026-05-05
- Meeting — [YYYY-MM-DD] — [topic]08_meetings/_meeting_template · 2026-05-05
- Weekly status — [YYYY-MM-DD]07_ops/weekly_status/_template · 2026-05-05